Supply Chain Management of Guava- A Case Study of Allahabad District (Uttar Pradesh, India)

This study was done in the district of Allahabad, a region best known for the good produce of guava. The main aim of the study was to observe the total production of guava under different size holding for that the farmers were divided into three size groups small, medium and large. The average total yield in different size groups was calculated to be 50.88qtls in small size group, 107.72 in medium size group and 240.63qtls in large size group. It was found that there were two main channels prevailing in the district i.e channel 1 composed of producer-wholesaler-retailer-consumer and channel 2 composed of producercontractor-wholesaler-retailer-consumer. There were lots of problems involved in the marketing of guava viz. absence of producer’s association, guava wilt, long chain of middlemen and absence of marketing intelligence and finance.